You may have read the book 'Who Moved My Cheese?' - strange title aside it was one of the biggest sellers of the last century. A guide to competing in the rat race, it has a strange relevance for those leading or sponsoring ambitious projects and initiatives.
There can be a lot of cynicism regarding strategic initiatives and critical projects. Once we saw this as something negative… preferring to engage with those who dreamed big and saw few obstacles. How our views have changed! Today, we value the corporate cynic, seeing cynicism as a potentially powerful input to the process of de risking strategic initiatives.
The great irony is that the cost of not meeting this quarter’s number is only a fraction of the cost of short-term thinking. It is 47% less revenue and 81% less profit according to McKinsey data!2. The business case for looking beyond the quarterly number is both clear and compelling.