Strategy can quickly get confusing. That is because it is written about by academics and consultants, rather managers. Here we try to offer clarity - using some plain speaking to describe the real essence of strategy.
In many organisations, strategic projects and initiatives are not being review regularly enough. In a fast changing environment that is a problem. It results in projects that are out-of-step with the changing business and stakeholder needs.
There is a surprising measure of just how strategic your project may be – it is the extent to which a project is ‘business as usual’ or ‘business unusual’.
The Business Unusual Test is a measure not just of how strategic a project or initiative is, but how complex and ambitious it is too. It also provides an insight to the requirements of success.