You may have read the book 'Who Moved My Cheese?' - strange title aside it was one of the biggest sellers of the last century. A guide to competing in the rat race, it has a strange relevance for those leading or sponsoring ambitious projects and initiatives.
The great irony is that the cost of not meeting this quarter’s number is only a fraction of the cost of short-term thinking. It is 47% less revenue and 81% less profit according to McKinsey data!2. The business case for looking beyond the quarterly number is both clear and compelling.