The pandemic has shown many CFOs that a more dynamic approach to budgeting is required in dealing with uncertainty. Moreover, fears of recession make it doubly so.
By modern standards, resource allocation and budgeting are only being half done within many organizations. That is because it happens in rigid annual cycles. The message is: Resources don't just need to be annually allocated; they must be dynamically aligned too!
You may have read the book ‘Who Moved My Cheese?' – strange title aside it was one of the biggest sellers of the last century. A guide to competing in the rat race, it has a strange relevance for those leading or sponsoring ambitious projects and initiatives.