
How Big Pharma is Tackling the China Challenge with Super Projects

What are leaders saying?
Where to turn for inspiration in the quest for productivity and innovation? Well, it is to be found in something that is uniquely European, obsessed with performance and packed with excitement. It is to be found in Europe’s very own formula for productivity, innovation and efficiency.
They say: ‘A bad day at the racetrack beats a good day at the office.’ Well, what if you could have both?
Well, our goal is to bring the racetrack and the corporate world closer together. That includes what happens in the lab, in software development, and in the executive suite.
There are two reasons to read this book.
- The first is that you are interested in productivity, efficiency, and innovation.
- The second is that you are a fan of Formula One—the speed, the glamour, and the competition.
These may sound like two very different reasons to read the same book, yet there is a surprising link between the two, especially for European business leaders.
After all, what better way to talk about productivity and innovation than with reference to something that is uniquely European in nature?
It reflects an obsession with performance and innovation.
It is driven by passion and excitement, as well as engineering excellence, amazing talent, and global marketing.
We are, of course, talking about F1.
It can be Europe’s very own formula for accelerating productivity, innovation, and efficiency. This has never been more important than today.
Crisis is a word that is often overused. Yet, the data suggests that “the old world is giving way to the new” in terms of productivity and innovation. Naturally, this has policymakers and politicians worried.
They warn of the risk to European standards of living in an increasingly globalized and competitive world.
While policymakers, academics, and analysts write reports about European productivity, business executives are looking for more practical and immediate solutions. They are also looking for new role models and inspiration.
Our goal is to provide leaders with a formula that is both practical and inspiring to find the next 3%, 5%, or more within their organizations.
We are going to use something that is familiar and exciting—racing—to talk about something that is complex, even difficult—productivity, performance, and innovation.
Reframing business performance and innovation in this way has the potential to unlock traditional patterns of thinking, resulting in surprising new insights and powerful new strategies.
We are going to adopt pit stop principles, providing you with the data and tools needed to optimize performance at speed.
The goal is to leverage the language, imagery, and inspiration of the racetrack to show how organizations can unlock the next 3%, 5%, or more.
Are you ready?
Concerned about Productivity, Innovation or Efficiency? It is a key obsession for both leaders in business and in politics today. But, could the solution be right in front of us? Well, perhaps it is. Get your FREE copy of our new ebook to find out.
*We are fans of but are not endorsed by or associated with the Formula OneTM organization.
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