What percentage of your company’s full growth potential is presently being exploited? That simple yet powerful question is a great place to start a senior management conversation. Indeed, it is such a powerful question that, of all the possible openings to this book, we wanted to begin with it. So here it is again:
Q: What percentage of your company’s full growth potential is presently being exploited? Circle the point on the scale below.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
(% of full growth potential exploited)
Unless you marked 100% on the scale, this book was written for you. Across the thousands of managers that we have benchmarked the average response to the ‘growth potential’ question is 55%. That is a very positive and encouraging figure – it means that most organizations have lots of potential for growth. But it leads us to the next question: With so much potential to accelerate growth what is stopping you?