Planning and executing on strategies for growth requires more than scenarios and spreadsheets. It requires new levels of engagement and insight. So, take the first step by changing the language as well as imagery used in discussions around growth.
Parse the content of your next management meeting – the items on the agenda, the text on any slides or documents and in particular the words used in the discussion: How motivational or inspiring is the language, the images or metaphors used? How well does it engage all of those involved?