‘The Revenue Track™’ links strategy (the stuff of The Growth Pitstop™) with implementation to tackle the execution challenge. Continuing the racing theme it takes your growth machine onto the track (or into the marketplace) to execute its strategy for growth. It explores the cross-functional; capabilities, processes and systems that underpin the acquisition and retention of customers.
Format: Hardback (full color) ISBN: 978-1-907725-03-6
Pages: 500 Date: May 2016